Detailed Description
Science of Influence Volumes 1-12: Advanced Strategies & Syntax of Persuasion (Twelve CDs plus GIANT Manual on CD)
What Never...Ever to Say to a Customer!
And other surprising secrets you're not supposed to know.
This program reveals the secrets you will use to make influencing others second nature.
"The Power of persuasion transforms from art to science." Kevin Hogan, Psy.D.
"I bought your Covert Hypnosis and Science of Influence and I thought I owed it to you to tell you that your courses are the reason that I made $32,000 last week. I used to lose a great deal of customers 'on the fence'. I thought it was just part of the deal, you get some, you lose most. I still make a great living getting 'some'. I believe your courses enabled me to get most of the ones that are 'on the fence' while losing only some of them. Thanks!" Mark Deaton, AGSI, Twin Falls, ID
"I just wanted to thank you for your outstanding programs. We develop sales forces all over the world and the Science of Influence and Covert Hypnosis Series are invaluable resources to increase the chances of getting decision-makers to say yes! If social influence and persuasion are a CODE; you are the CODE breaker. I look forward to your future research!" Randy Zales, President, Anthony Robbins & Associates®
"The influence and persuasion set is absolute gold! Wonderful. Hugely enlightening." Adam Eason, www.adam-eason.com, Dorset, UK
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"I wanted to take this opportunity to thank you for your part in changing the direction and fortunes of my career. Having been a fairly successful salesman for only 2 years, I was invited by the company to come off the road and take on a development/training role for the very new sales team. I accepted the offer knowing I needed to do some quick study in the world of sales. All the other books recommended to me contained the standard closes known to every man and his dog. That's when I...came across you. I found your Science of Influence Series, Body Language Study Course and Covert Hypnosis to be truly spectacular. And to prove it, I was recently awarded the annual Employee of the Year award with over 50% of the votes! I work for one of the UK's fastest growing companies, now recognized as the most prolific selling organization in the telecom industry. Kevin, I owe an enormous amount of gratitude to you for the quality and consistency of the material you produce. I truly hope to thank you in person one day but for now...Thank you!" Gary May, Hampshire, UK
This is the place for you to begin. BUT, this is by no means a basic course in influence.
Including research completed in 2003, this 13-hour program has all the latest advanced strategies and sequencing information for influencing others. It's unlikely you have heard or read any more than perhaps 15% of the material covered in this home study program and yet without this material it's almost impossible to predictably influence others.
The ability to influence, the psychology of persuasion, the science and practice of persuading others to your way of thinking is the single most important factor in success; in business, management, in a professional practice, in maintaining intimate relationships and obviously, in selling. Every useful communication involves persuasion. You want to become an expert in social influence. You DO want to win friends and influence people. You want your message to be accepted and acted upon. Period. Without effective persuasion techniques and finely honed influential skills can any of this be possible.
The Science of Influence is the master's home study course. What makes the Science of Influence different from every other program about persuasion is that this material is fresh, potent, tested, and has nearly all of what you will discover is new! There is no rehash of past salespeople or scholars. This is the culmination of years of selling synthesized with the last five years of academic research into compliance gaining, persuasion and influence. No one has a program like this designed for you. Guaranteed.
"I have intensively studied your first 5 Science of Influence CDs and look forward to the balance of the series. Kevin you don't need me to tell you this, it is excellent material. I have indeed seen results. I contract with manufacturers to sell their product to retail. The sales manager I work primarily with is impressed. Quite frankly, (your information) helps me manage and improve my communication with him better. He responds beautifully to different framing techniques and while I absolutely treasure this person as a mentor, we have definitely had our communication issues as we are wired completely different. Numbers are UP 22% in this down economy! I expect yet another 20% by year's end. I am enjoying a tremendous advantage due to practicing the principles you preach." Kris Thomsen, Minnesota
"Wow! The Science of Influence is the best information I have ever come across. I went to church with my mother this morning and instead of focusing on the sermon, I was thinking of ways the minister could be more effective in his PRESENTATION. By just taking the flock into the future, and appealing to the group mentality he might have gotten one yes, he did not get any. The fear of not being in the flock for eternity may have swayed a few heads, as well. The applications are endless. Lookout, because once I have absorbed this information thoroughly, there are no limits on my ability to influence. This information is so powerful, a license should be required to use it. Amazing. Thanks." Steve Hutcherson, St. Charles, MO
In Volumes 1-12 you are going to learn incredible new tactics for defusing resistance and overcoming the knee jerk response of people that say "no." Unlock the mystery of the "freedom of choice" and how critical the number of choices a client/customer has are going to impact her decision to buy from you now!
You already know that you can frame a message that will virtually guarantee success or you can state your message the wrong way and hear a "knee jerk no." Now, I'm going to show you HOW to do it right! Creating persuasive frames in business, your profession or your personal life is a skill that will literally bring you your hearts desires! I want to show you specifically how to create frames for your messages so you can customize your product/idea or service to your clients in such a way that they will be instantly ready to say "yes!" to you.
Discover how skeptical and non-skeptical people perceive and respond to persuasive messages in a VERY different fashion. (Hint: If you don't know this information you will automatically lose almost 1/4 of all of your encounters.)
Determine whether you should suggest your client's future to her or whether you should have them offer you details on what they think it holds once they say "yes" or "no."
You're also going to learn:
* Specific techniques to get beyond "no" in the most difficult situations.
* How to design frames that influence and recognize those that do not.
* How to dramatically increase your chances of "yes" in every single meeting.
* Hypnotically enter another person's mind and reshuffle their deck!
* Learn the exact presentation order for your product, solution or idea when proposing it.
Start to reap the rewards of becoming a master of influence while you study in the privacy of your home!
Here is more of what you will learn:
* Learn exactly how a few words can cause someone to save or sacrifice lives when presented with the SAME information.
* Discover which of the desire to gain or the fear of loss is TRULY the far greater motivator and how to harness that power in your persuasive messages.
* Unlock the mystery of the "freedom of choice" and how critical the number of choices a client/customer has are going to impact her decision to buy from you now!
* Find out how to generate more sales and get more clients by creating the perception of ownership (of your product, service...or you!) in the client's mind.
More of what you'll get:
* Strategies that overcome resistance and induce anticipated regret for maximum results!
* Physical appearance and personal awareness in the influential process.
* Discover how skeptical and non-skeptical people perceive and respond to persuasive messages in a VERY different fashion. (Hint: If you don't know this information you will automatically lose almost 1/4 of all of your encounters.)
The hidden secrets of influence have been carefully laid out with many real life examples and specific frames created, using questions and statements. You will have a complete understanding of how to actually implement all of these skills in your life, your relationships and career.
This is just the beginning. In the Master's Course, you're going to find out how to change people's perception of you in an instant. Unlock the secrets of charisma, personal magnetism, and generating enthusiasm for you, your product, idea or service. Best? you're going to learn how to get people to help you make the "sale" for you!
* Raise your Charisma Level in ONE DAY with these simple tools.
* Discover that many people believe and form opinions about things that aren't real...and how this makes influencing them with something tangible far easier.
* Learn how to use the "Celebrity testimonial" when you don't know one!
* Here is 1 KEY factor in making your client's decisions permanent!
* Discover the secret of generating a compulsion in your client to hire you.
These volumes contain some of Kevin's most closely guarded secrets. In fact, he reveals 3 specific business building persuasion techniques that he has ONLY shared with major corporate players paying large sums of money! Specifically these include The Amendment Technique, The Price Point Factor, and The Dominant Value Elicitation
You will also learn:
* Find out how to cement a YES response combining Conformity and Time
* How to price a product or service so it is compelling.
* How to frame pricing so that people believe it to be the RIGHT price.
* How to specifically use Hypnotic Confusion in influential messages.
* Determine what factor sells your product/service when it's considered the same as others.
* How to frame your message so people easily say, "YES"
* How to rapidly elicit their values so you are virtually guaranteed to hear, "yes!"
Get even more secrets like these:
* The 1 Question that someone MUST say "Yes" to every time!
* The most important aspects of synchronization and modeling.
* What doesn't work in gaining compliance once you have a relationship.
* 7 powerful strategies for developing your credibility.
* The most common mistakes people make in building credibility.
The first twelve volumes of The Science of Influence are carefully constructed into the most exciting and revealing home study program ever fashioned.
So what are you going to receive?
SCIENCE OF INFLUENCE Volumes 1-12
1. Universal Principles of Influence in Business and Relationships
2. The Omega Strategy
3. Mastering Omega Strategies
4. Framing Techniques and Strategies
5. The Keys That Unlock the Doors to Their Mind
6. The Laws of Influence: Applications
7. Mastering the Laws of Influence
8. The Guarded Secrets- Confusion, Amendment, The Dominant Value and Strategic Framing
9. Mastering the First 30 Seconds / Making Incredible First Impressions
10. Proven Strategies and Techniques that Get to Yes!
11. Metaphors and Emotions that Successfully Change Behavior
12. Utilizing the Brain's Perception and Projection to Change People
Twelve 60 minute audio CDS plus by popular demand - the giant companion manual is now in PDF Format. It comes on a CD inside your package. You can load it onto your computer and have instant access to the manual. No torn pages, no coffee stains. And you can print a copy, or just portions of the manual, anytime you want!
For blow-your-socks-off POWERFUL persuasion and influence secrets, start today!
The Science of Influence: The Tactics & Techniques of Persuasion (Vol. 13-24) Trigger "Yes!" Instantly (12 CDs plus Manual on CD)
Imagine how powerful you would be if you actually knew all the persuasion tactics in existence. What would you do? How would you influence others? What would you want?
Persuasion tactics are very specific pieces of the persuasion pie. There are 59 tactics that can be utilized in the persuasion process and they are ALL detailed here for you. No one on the planet has ever released a program containing every tactic of influence and persuasion. They are here for the first time.
You will:
* Conquer Your Market
* Motivate Your Clients
* Profit in Surprising Ways From Your New Knowledge
This program breaks new ground in persuasion.
100% Legal!
* Eliminate the "call back for approval."
* Eliminate "buyers remorse."
* Eliminate, "I'll think about it."
* Eliminate your competition.
Whether you have the Master's Course (1-12) or not, you MUST get the ADVANCED Master's Course now. This 14-hour course on CD comes with an oversized manual that makes learning and mastering the tactics and techniques of persuasion remarkably simple.
In 1999 one of the world's finest mentalists (someone who "reads minds" for entertainment without lying to you...it's magic...) agreed to show me how to calibrate to almost anyone's thought processes with a quick look at the person and the expression on their face. It took me all of a couple of hours to "get it." All he asked in return was to tap my mind on the latest in persuasion. It was a match made in heaven.
The principles of mind reading are wrapped up in what Fortune 500 companies call psychographics. In a nutshell, you can tell a LOT about a person by asking three questions and looking at how they dress and keep themselves. No. Not a lot....everything that matters.
Mark told me that his accuracy was unparalleled and after I successfully did what he did with people, I never doubted him again.
I took the three questions, the appearance pieces and assembled the information into the coolest psychographic tool anyone could ask for.
These two (of 12) CD's alone are worth 10 times the price of the Advance Course and that is understating the fact dramatically.
You will blow people's minds (and your own) by knowing what people think before THEY are consciously aware of it themselves.
This is one of the big reasons people find the advanced course their "favorite" of the Science of Influence sets.
The information here will either help you or your competitor plant the flag atop your market. Let it be you!
** Secret: In EVERY presentation you make your client wants to say "yes," at least ONCE. Learn how to TRIGGER that moment and move before they turn back to "no!"
** Secret: There are precisely 59 tactics in persuasive communication. No more. No less. They have been identified and for the first time anywhere, they are presented to you in the Advanced Course!
** Secret: Everyone fears rejection. Everyone. Your CLIENT doesn't want to be rejected by YOU! Find out how to answer that call for connection every time.
** Secret: No one wants to hear "no." OK that's not a BIG secret. How would you like to ELIMINATE your fear of hearing no...forever?!
** Secret: NLP was on the right track with meta-programs. I found out which ones made a difference in selling...then found 7 new meta-programs no one else had come across...ever...and they are all assembled for you!
More that will be revealed to you:
* Credibility: 7 things you MUST do to be seen as credible by your client.
* All 59 tactics in persuading anyone to your way of thinking? They are ALL here.
* The Delta Model of Mind Control. (A detailed sequence by sequence of precision based communication and body movements that you will master.
* Everyone's goal is to be seen and experienced as a recognized brand of excellence. I'm going to show you how to literally brand ...you! They see your name, your face and they immediately trust you, know you, respect you, answer to you!
What will you receive?
* Vol. 13: The Delta Mind Control Paradigm of Influence (Part 1)
* Vol. 14: The Delta Mind Control Paradigm of Influence (Part 2)
* Vol. 15: The Influential Secret of Oscillation
* Vol. 16: Credibility: The Pivot Point of Persuasion
* Vol. 17: Utilizing Metaprograms for Persuasive Impact
* Vol. 18: How the Brain Buys Brand:YOU!
* Vol. 19: You can't Hear "Yes!" if You Can't Get and Keep Their Attention. How to Rapidly Build Brand You.
* Vol. 20: Mind Reading - How to Know What They are Thinking
* Vol. 21: Psychographics - Why Your Client Buys...and How to Know in Advance
* Vol. 22: Optimizing Persuasive Messages
* Vol. 23 & 24: 59 Persuasion Tactics That Gain Compliance.
In the Master's Home Study Course Part One (V. 1-12) you learned an enormous amount of cutting-edge material now coming to light in the field of influence. Many consider the Science of Influence the Win Friends and Influence People for the 21st Century! Now you are going to gain access to truly advanced information about social influence and the persuasion process that has never been released to the public, ever!
Volume 13 & 14. The Delta Mind Control Model, for the very first time shows you how to begin, "middle" and end a communication that is designed to influence. You must know the syntax of persuasion to optimize your results. Most models of persuasion fail because they don't take into account all the aspects of influence. The DMCM works because you are able to control the direction of your mind and that of your client or counterpart. As a rule of thumb you have about 8 MINUTES to create change in someone's mind. You will learn precisely what techniques and strategies can be utilized at various stages of those eight minutes. You will finally have a working model for influence that you can put all the other techniques and strategies into.
Strategy and Technique Placement. There are numerous selling and persuasion models available. But none are as advanced as the Delta Model. None are going to show you all the places where you can implement anticipated regret, confusion tech, FITD, DITF, masterful reframing, and all of the other techniques you can learn in the other volumes of The Science of Influence. The entire breadth of the model is in volume 13 The depth of the model is in CD 14.
Volume 15. Oscillation. Most people operate under the belief that what they believe is "real" What's interesting is that these beliefs constantly waver throughout the course of a conversation! Someone can tell you their beliefs are etched in stone and you can change their mind completely, in minutes if you know how! Understand oscillation and can utilize the techniques to direct oscillation you can begin to re-map anyone's mind.
* Know when someone is wavering in their thinking.
* Persuade someone whose beliefs are etched in stone.
* Communicate in detail about your proposal at the right MOMENT.
* Disarm the oscillation that naturally occurs in your client's mind.
* Entrain your client's thinking with yours.
Volume 16. Credibility: The Pivot Point for Persuasion. No credibility = "No!" I'm going to show you all the ways to build credibility fast and effectively! You MUST be 100% credible!
Volume 17. Metaprograms and Branding. The next two CDs in this package deal with the NEW metaprograms and branding your SELF. These two CDs alone are more than worth the price of the entire package. Would you like to know how to have people see you as THE go-to person in your field? I'm going to show you how.
* Framing messages incorrectly virtually guarantees failure. Transform TODAY!
* How to get people to instantly like you by filtering into their natural metaprograms.
Volume 18. Branding. Most people think the word "brand" is a business term. It can be. What can branding do for you as an individual? Everything.
Being seen as unique and different from the crowd makes you easy to pick. Ever wonder how Kid Rock snared Pamela Anderson? It wasn't because he looked like everyone else (thank goodness!). You need to be different and in some ways superior to your competitors. You need to have the right qualities and ingredients that make YOU the obvious answer to "their" problem.
Salesperson? Internet Marketer? Entrepreneur? Essentially they are all the same when it comes to branding. In fact, as an individual you are branding yourself...or not...everyday.
Volume 19. How to Rapidly Build Brand You. You are going to learn the answers to these absolutely vital questions in this special volume of The Science of Influence:
* What do you want to accent about yourself to the world?
* What do you want your customers and clients to think about you once you get their attention?
* How will you gain that attention?
* How will you keep that attention?
* How will you make a believable image for yourself in your personal and career pieces of your life?
Making Brand You is absolutely vital to your success in influencing others to buy you instead of someone else. The competition is fierce out there and this CD gives you an incredible edge. More? It shows you specifically what to do to get that attention when you have no money to work with.
Volume 20. Mind Reading. I'm going to reveal some of my most closely held secret methods of determining what people are thinking in the moment.You are oing to get an amazing tool. You will learn my 3 Question Model for determining current thought and I am going to give you one of my favorite techniques for utilizing that specific information in gaining compliance.
Volume 21. Psychographics. This CD introduces you to some of the most powerful tools you can use in knowing what is going on in the minds of others...then how to IMMEDIATELY use that information.
This is the most exciting CD in this series. It is simply some of the most instantly usable information you will ever learn and like the rest of the Science of Influence CDs, you aren't going to find this information from ANYONE in the world.
In Volume 21, you will learn how to code ANYONE's buying pattern. With that information you will know EXACTLY the approach you want to take when communicating with people that fall within each of the different profiles. You're going to learn how to confirm your predictions with tangible evidence in a person's life including the magazines they read, the cars they buy, the events they attend and much more. In other words, you learn to predict anyone's buying profile then you can determine if you are correct by looking at their life and they communication style.
Then comes the best part. Because you have confirmed the information with tangible evidence you then learn if your prediction is correct as to their profile and you can KNOW what the best approach to talk with this person is.
Volume 22. Twelve NEVER before Revealed Secrets to Optimize Persuasive Messages. Did you know that there are actually a significant number of sales calls, persuasive presentations and proposals where you should NOT mention the benefits of you, your product, service or idea? Heresy, you say? Heretical yes, and absolutely proven factual.
Did you know that different people need different amount of information and if y...
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