Crash08-Sep84.pdf

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No.8 SEPTE
AN ISSUE OF EXCLUSIVES!
n o mmr lummon
-
g i r
u
HEWSON CONSULTAtITS
C R E A
T I V E
S
P
A
R
K
SGARGOYLE GAMES
51A4ECOACH B L A C i a l o t t a t
THE LEGEND OF AVALON
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D.
TIR NA NO
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Trade Enmities
kliorocieder
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e
;
?
e
r
u could be at
erstone,
urburgbring,
San Marino o r any o
ten circuits in the
world. You are at the
back of the field of
forty riders. The start is
conds away the flag dro
Can you fight to the front
and stay there'?
DEATHCHASE
Av ailable t hrough s elec t ed
branc hes of
spoetaem
- Pr
MEGli
Compatible with Kempston, Protek/AGF,
and Interface 2 joystick types.
WOOLWORTH
and ot her g o o d c omput er stores
ev ery where
3D
Motor
Bike Grand Prix
on the 48K
Spectrum — io.95
DSESPE BR94
SU8 ETME18
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An Oasis of graphics design
A profile of wargamers MC Lothlonen
And indexes
brief round-up tot the month
Looks at six months back arid further
A CRASH exclusive preview of an amazing 'computer
movie' from Gargoyle Games
The compact Downsway programmable interlace
A CRASH exclusive preview of Hewson's newest game
We take a look at a uniaue new proorammable interface
David Western talks to Virgin Games programmer Martin Wheeler
How Crystal became Design Design and another
exclusive CRASH preview of their super-fast Dark Star
Lloyd surfaces again from under his expense chits
Derek Brewster rips his shirt apart and turns green
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CRASH September 1984 3
T
& Co enter The Burrung41
100 Rapscallions to be won'
Over E1000 of adventure software to win!
Black Hawk from Creative Sparks and Match Point from Psion
Plus plenty ro-ore ,
rn—
e v e r y o n
e
e
l
s
e
Its been a summer of gloom
and doom highlighted by the
disappearance of Imagine.
Carnell, Rabbit and some
others.
Software and computer retail
outlets have been moaning that
nothing is selling and software
companies have been upset
that stocks aren't being re-
ordered. Some people are even
saying that this coming
Christmas, usually the good
time, is going to be poor for
sales.
Boris Allan in the Ziggurat
column (Popular Computtng
Weekly, 19-25July) says tht at
one time software houses like
Imagine were thriving with so
much money boosting the
coffers that the small
disagreements which exist
within the company, hardly
seem to have mattered
now the money is no longer •
coming in at a rate that will
produce the enormously rich,
with enormous cars. He also
goes on to say, quite rightly, that
the problem with Imagine (and.
nearly every other software
house) is a lack of imaginatiore
But in the first point, the full
coffers, is it really the case?
Imagine excelled at one thing
very well, publicity. In a short
space of time the company
became one of the best known
in the software business. It
never hesitated to point Out to
journalists (national press as
well as computer press) how
much every square loot of
carpet in the offices cost, how
much every hand-crafted nut
and bolt in Mark Butler's custom
motorbike cost, how many
thousands of pounds worth of
Sage computers it owned for
software development. It hit the
headlines again and again with
fanciful stories of teenage
programmers earning £35,000
a year. II you are very
successful at creating an image
of success, then its amazing
how willingly banks and other
investors will pour money in.
The partwork publisher
Marshall Cavendish was
prepared to front a quarter of a
million pounds to develop
games for their Input magazine
at which point it became clear
that despite all the ad
campaigns, despite Arcadia
and Zzoom, despite the media
hype, Imagine did indeed lack
imagination.
The point I'm making is this:
are we really looking at a slump
in the software market or are we
4 C R A S H September 1984
looking at a case of severe
indigestion?
Early in 1983, about the time
Imagine was forming around
the success of Arcadia, there
were only a handful of software
houses producing Spectrum
games. Today there are in the
region of four limes that
number. Then it was almost
impossible to purchase a
cassette from a shop - a few
W H Smith branches were
displaying about ten games,
computer retail outlets mostly
sold hardware and there were
only fractions of today's number
of shops anyway. Most
'software houses emerging from
the back page classified's of the
magazines were still doing
sales via their own mail order.
Today hardly any significant
mail order sales are made and
there are literally hundreds of
computer retail outlets selling
software, and now newsagents
have joined in as well.
May it not be the case that we
are looking at a market that
certainly has grown with more
Spectrums sold but that has
not, however, expanded at the
rate at which the retailers and
producers have done? In other
words, there aren't enough
punters in the market to go
around41 would be very easy to
see thatdteing last summer
(also not particularly good for
sales) everyone did better than
during this summer, and
interpret it as a disastrous,
possibly terminal slump in the
market.
If you take this into account
along with the collapse of
apparently blue chip companies
like Imagine, then the situation
certainly does look gloomy. The
real point in Imagine's case is
whether they really ever made
the kind of money of which they
so openly boasted? I don't think
so. Flashy cars and big houses
can be easily bought with small
personal profits from a rising
company's coffers using
mortgages and hire purchase.
Offices can be expensively
fitted out using the goodwill and
credit of local suppliers who can
see from their newspapers and
telly that the purchaser is doing
well w h y worry about the
money? In truth Arcadia and
Zzoom were Imagine's only real
big sellers. Was their PR true?
At one point Mark Butler was
heard t o y that 75% of all
Spectrum owners had bought
Arcadia. Assuming at that time
that half a million Spectrums
were sold, that would have
meant 375,000 copies of
Arcadia had been purchased.
This is a ludicrous figure! As any
honest software house will tell
you, a sale of 25,000 cassettes
is good. 40,000 is a best seller
and anything over is simply
marvellous.
Something well in excess of a
million Spectrums sold may
seem a lot. In comparison with
the numbers of record players
or cassette decks in use in
British households it is probably
in the region of one-fortieth.
Consequently the market for
music is far larger and sales
figures in the music business
are going to be a great deal
higher. Companies like
Imagine, with all their media
hype, managed in a very short
space of time to convince
everyone that the British games
software industry was a boom
area like British music. Well
true, but to only one-fortieth of
the size.
As a result software houses
and retail outlets blossomed,
jumping on the software
bandwagon, and the market did
expand, but not to the tune that
the new entrepreneurs
expected it to - because they
hadn't seen through the hype.
And so many of the new -
software houses hadn't
through
.e n the gauzy haze of
delight that all you had to do to
make a few mega-bucks was
churn out yet another p a c
and punt it out at Ce. Rabbit is a
-
good example. Like Imagine,
k o nwere also capable of quite
they g
successful hype, not in the
press so much, but certainly
with dealers. Claims of 60,000
cassettes sold per month in the
summer seem highly
exaggerated. In truth the only
Iwo games of theirs I have seen
that were worth anything were
Escape MCP for the Spectrum
and Troopa Truck for the
Commodore. They too had
lacked imagination as a
company
In Ziggurat, Boris Allan adds
that more people seem to want
serious software, useful
software and not mega-games.
Our impression at CRASH is
that people certainly don't want
mega-games at £40. What
counts as useful or senous,
says Boris, can vary
tremendously with the
individual, Games are serious
and useful - they're entertaining
as well, of course, or at least
they should be. Our impression
is that people still want games,
good ones, imaginative one,
games that are serious and
useful in that they stretch the
skills and abilities of the player.
And we are fortunate that Britain
possesses some very talented
programmers who have been
busy this year stretching the
abilities of the Spectrum to
match the expectations of the
player.
I was asked recently what I
thought was most exciting
about the Spectrum as a ' , . .
computer and I replied to that
effect that it was the way
reviewers were able to say of a
game that it had gone as far as
the Spectrum could be pushed,
only to have to eat their words
the following month. As a nation
of computer buyers and users
we are going to have to make
some serious decisions very
soon. In fact the most serious
decision about the future of
British computing is being made
without our consent as users.
I'm talking about the
introduction of MSX as a so-
called standard Well
Commercial decisions are ' s
frequently taken without the
.
consent of the public in their t
presumed best interests. And
MSX is being sold as being in
the best interest of the
consumer- a standard
whereby any game written for
any machine will be available
for your machine, as long as it's
an MSX machine or can
interface properly.
The Japanese have failed or
faltered in their attempts to force
MSX on Americans and have,
instead, turned their eyes
towards the next best market -
Britain. We're being used as a
sort of test case. But it isn't just a
jingoistic or nationalistic urge
which makes me alarmed that
computers like the Spectrum or
the Amstrad may be swamped
by some foreign import
standard. It is quite simply the
fact that we don't need MSX
and MSX is no good. Simon
Bratell of Design Design (used
to be Crystal Computing) puts
the case strongly and well in our
article Rebirth of the Things. A
standard which is bound to
appeal to software houses
because of its ease of making
simple sprite type games on a
widely acceptable scale, is
being introduced and heavily
marketed which force
programming into narrow and
inescapable channels. If MSX
grabs a hold, then you can wave
goodbye to the exciting and
heady days of programming
advances such as we have
been privileged to see on the
Spectrum. Well be selling
British innovation down the
drain for the sake of a
convenient standard and
settling fora period of
stagnation in games
development. And make no
mistake. America may be able
to produce Hollywood on the
Commodore, but Britain
produces the high flying ideas
on the Spectrum and will
probably do so on the Amstrad.
Development of innovative
software does take time; often
five months of a programmer's
time may go into a game (there
are many games we can see
where that's patently not the
case, but I'm talking here about
serious programmers!) and that
time mustbe paid for. It's quite
dear that a software house with
respect for its customers.
producing these more serious
types of games cannot do so for
a retail price of El .99. You don't
have to be the least bit
discerning to realise that few of
the games which have yet been
released at these low prices are
in any sense original or really
worth even the low price when it
comes right down to it.
In the same issue of Popular
Computing Weekly, its editor in
his Vewcolumn remarks on the
number of software houses
joining the budget software
bandwagon as a reflection on
the stagnation of software
sales. As I have already pointed
out, a lot of the so-called slump
is actually due to the glut of
cheap looking (if not cheap
priced) software. But a lot of
companies indeed are joining
the cheap bandwagon, and the
operative word here is 'budget'
software. That means the
game, its contents and its
program qualities are produced
down to a price. As with MSX,
by insisting on software houses
not charging the Di plus price
we have been more used to, we
are pushing the games
software market into a cut-de-
sac from which ii might find it
difficult to emerge- to our
detriment. Imagine have been
responsible for a lot - not the
least being that when anyone
wants to complain of software
house rip-oft prices for games
they always equate the
company with Imagine and
mention fast cars and hand-
made motobikes. Imagine have
created an image for the
software houses that doesn't sit
fairly on almost all of them.
At CRASH we have always
taken the view that, depending
on the complexity of the game,
a price of between E5 and, say,
E6.50 is a fair one as long as the
game deserves it. These prices
existed in the good times, they
exist in the bad times. If
software houses can really write
good programs at a price of
El _99, well fine and good, we'll
support their efforts. But what is
most urgently needed is some
commonsense, an ability to
look beyond the immediate
muddle, to be able to strip away
the false hype from the real
enthusiasm: there's a need for
the inefficient and possibly
uncaring retailer to cease
spreading despondency
because his false hopes
haven't been matched by tough
reality. Here at CRASH we hear
from a number of retail outlets,
and as many have done really
well this summer as have had a
miserable one. That's not
surprising because, just like
software houses, there are
innovative, knowledgeable
shopkeepers who offer quality
for money and there are those
who put profits and commercial
considerations above the
customers' needs. Like retailers
and software houses, there are
good times and bad times - it's
a closed circle - we must make
sure we get the best from the
good times and support those
through the bad times who help
to make the good times even
better.
ADVERTISERS'INDEX
ADDICTIVE GAMES
29
ADVANCE MEMORY
SYSTEMS
54
AGF
24
ARCADE SOFTWARE
16
BUG-BYTE
41
CAMBRI DGE COMPUTING 18
CRASH MAIL ORDER 5 4 , 5 5
CROSS
8
5
CURRAH COMPUTER
COMPONENTS
1
0
DIGITAL INTEGRATION 6 3
DK TRONI CS 1 0 4 , 1 0 5 , 1 0 6 ,
107,108,109,110.111
DOLLAR SOFT
3
5
FANTASY
4
2
GARGOYLE GAMES 3 1
GILSOFT
7
0
INCENTIVE SOFTWARE 8 5
LEGEND
4 4 . 4 5
MI CROMANI A
s
e
MI CROMEGA
2
NEW GENERATI ON 2 5
OASIS
6
5
POPPY SOFT
1
5
POSITIVE IMAGE
8
5
powEnson
2
9
P.S,S•
1
7
R & R SOFTWARE
a
RAM ELECTRONI CS B a c k
Page
REALT1ME
6
0
SOFTWARE PROJECTS 56.57
STATCOM
7
0
ULTI MATE
9
MES
1
:INDEXTOGA REVIEWEDINTHISISSUE
1
1
ATLANTI S M and J Software 72
ATHLETE Buffer Micro 1 0 0
BLACK HAWK Creative
Sparks
6
BLOCKBUSTER
Compusound
1
4
' CO NQ UE S T Cheetah Soft 4 3
DECOR WRECKERS
Scorpio
1
1
LECTION Masterlronic 9 9
ALL OF ROME Ar gus Press
Software
1
0
1
OR MULA ONE Spirit
Software
1
2
MACHI NE CODE TUTOR New
Generation
9
3
MATCH POINT PsioniSindair 7
MICRO OLYMPICS
Database
4
6
PLANETFALL Argus Press
Software
1
0
1
RAINY DAYCC. S
1
3
SPECTIPEDE Mastettionic 4 0
SPOOF Runesoft
7
4
S.O.S. Visions
9
9
STAGECOACH Creative
Sparks
1
0
2
VOYAGE INTO THE
UNKNOWN Mastedronic 1
WARRI ORS REVENGE Video
Force
7
3
WHITE LIGHTNING Oasis 3 8
ZAPPER Anco Software 1 1
. E INFERNO Richard
_ Shepherd
7
E HULK Adventure
temahonal
ul,
1
COMINGTOTHIS
SCREENSOON...
As if to underline the points I
have been making so far, there
are two marked differences
between this and any previous
issue of CRASH. On the one
hand there are many less
reviews than usual because the
summer months have depleted
the market of as many new
games as there have been
before (although the handful
includes some excellent ones);
and on the other hand we have
been privileged to see rushed
preview copies of three games
by three very different software
houses which, in their varying
ways, are each going to push
the outer limits of Spectrum
programming even further out.
Yes, people have been right
- this summer has seen a
weeding out, although by no
means to the gloomy degree
predicted earlier. But it has also
acted a bit like a forge fire,
tempering the steel of those
software houses determined to
offer value for money. I think this
issue offers happy reading on
several levels - Enjoyi
RO G E R KE AN
LETTERS
I am told by Lloyd Mangram that
several letters each month sent
to him enclose mail order forms
and payments. I know it's often
convenient to send two different
items in one envelope (and
cheaper on the postage) but
readers who enclose mail order
material with letters to the
editorial side run the risk of
delays in receiving their goods.
The reason for this is that
anything addressed to a
competition or to Lloyd may well
sit unopened for up to a week.
So, in your own interests,
please send anything to
CRASH MAIL ORDER
separately.
APOLOGYTOSALAMANDER
In the August issue ol CRASH we wrongly staled that Salamander Software had collapsed The information _
that they had done so came from seven independent sources. Salamander Software have been
understandably distressed by this, and as a retraction we print the following statement from them
As you are no doubt aware, there are a number of rumours that Salamander Software has gone bust:
even to the extent of being printed as a statement of fact recently by one of the computer magazines. This is
news to all of us here at Salamander. We feel that it would be useful and desirable to our loyal customers, and
to inveterate rumour mongers, 10 inform them in black and white that Salamander es alive and weli and
currently working on new projects designed for release towards the end of the year. We do not deny that the
annual summer slump of software sales has caused us to tighten our belts a notch or two, but we are not in a
position of having to cease trading and do not foresee this happening in the future. We are only a phone call
away, SO should anyone else feel the urge to write us off, we would appreciate the decency of a phone call
before organising the wake (don't forget to invite us!).
SALAMANDER SOFTWARE
CRASH September 1984 5
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