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THE GOLDEN AGE

SALES }JEJ?AR.TMBNT

(P~rt

NOVBMBBR)S,

~919

the

letter

:instructions,

n1ore readable thim if

ordinary gloss x)aper were

page

1, the following

,outline

tised.

•·

given of

the

work of

THE

··

So far as is

possi'tile,

thil!l

GOLDEN AGE:

"T:Fi:E'

GOLDri

Who

May

work should be entrusted

til

AGE work is a house:-to-house canvass with

_the

CanvaiJ8

the

consecrated.

•We

see

kingdom

u)essage.

Proclaiming

the

day of venge-

objection to children of

-the

consecrated canvas!!-

ance

of our God and cqmforting them that

mourn·

is tne

partic1.1lar work of

the

feet

ing,

any should

desire;

members of· the body of Christ at the present:··

Provision

has

been made

so that

those termetl

time. A

means

of doing

this

work

afforded in "The

·I,ord's

Poor~'

may have TH:E

GOLDEN

G..

-canvassing

for THE. GouJEN AGE. Addltionally, Such subscriptions should

sent

th!t'

Director;:· who will

understand

cetirse

that

copy of the magazine is tl;) be Jeff with. each

one

canvassed, whether subscribing <ir

···

not."

this applies only to members of

local classee

who are not able financially to subscribe, but

·This

will be altered

·as

follows:

Directors will prepare the territory for the who desire its visits.

workers 'to canvass for subscriptions hy first

The original instructions

having the sample copies distributed, preferably

Sub!fcription

regard

to the

subscriptloa

the

evening

before the canvass is to be made

Blariks

blanks

were as follo,vs

"At

for the subscriptions.

not

the intention

subscription blank

that these samples

should

distributed in the

t9e

same time,

the regular

will

be filled out-this form in duplfcate; the

manner that the volunteer literature was,

but

rather that they be placed into the hands of the

lighter

blank to be

sent

to. THE GOLDEN

G..

124

Columbia

Heights,

Brooklyn, New.'York, and

-occupants

the

house with a proper

introduc-

tion or canvass. The sample is then

left

for the

the duplicate

heavier

card; to the

Assistant

family

to look over,

and while· it-

is fresh--

Director for his card file."

w1ll

oted

that

their minds the worker

calls the next day·

and

the

pads of

the

subscription

blanks

supplied

iolicits

the subscription.

his

will

provide

art

not

have

th,e

,two Q.i1ferent

kin.

ls of

blari}l;s

that

these

instructions

mentlo)l.

.Nevertheless,

tht

opportunity of service for the

brethren

who

.are

subscription blanks are to be filled out in

dupll-

occupied throughout the day

with their

·work.

cate

{ri

carbon

shek

may be inserted. to save

'They

can go out in the evening and distribute

time

the original

be sent

.to

this office at the

these

samples. Endeavor, whenever possible, to

close of ea.c h day's work. The duplicate fille4

talk with the head

the home.

Thus

out at tbe same time is to be.-turned in to

gotten

Into

the

hands

·of

the one who generally

Assistant Director:

We request

at the Direc-

makes

the decision

as to

the reading matter

·tors

notre-list

by name all

subscriptlo.n

sent

brought

before his

family.

·1s

difficult to us during

the week when sending

their weeldl.'-

·procure

paper,

due

to the present

labor troubles; remit.tances, but

IDer¢Iy

rell)it

for

the.

tota,l

hence, conserve your supply of samples. As

far

num~r

of subscriptions serit in during the weelJ

as possible, have the workers

who

obtain the as shown on

reports by

the:

workers.

.Subscriptions collect as

many

samples

as they

For conveniel;ice, consider all accounts

-can the next day and

use

these

same

samples closed Friday evening. We

mean by

this that

again.

will be noticed that the paper ori you will remit for the subs<j,ripti(:ms taken by the

whiCh

THE GoLDEN

AGE is

printed is n'o

com- __friends during the

.ell

tire

we.ek.

to and' includ-

mon

newspaper stock,

.but

is really

high

'grade

ing Friday, and

.will

attempt

to.

balance otir

-expensive

book

papei\_

sp~cially

toned, and hav-

books

the siulle way.

Satuicday's

saJes

sllOiild

be..

ing an

·antique

fin1sh,

which makes the ptint remitted for

the'

folli)wfilg

Friday: A

statement

Change

in Method

of Work

BULLETIN

Golden Age

Sales

Depat~tment

wiii be forwarded by us to

each

lass

about the be aroun<l the enth·e car<l. The type that would

5th of each month, coverllng the

entire

month's conform with the geneml

de'!ign of the receipt

busidess.

will

be noted

t,h ut in

the

lower cat·<l Is the

Clo!ster sel'ies.

In filling in this

left hancl corner of the

subsct·iptlon

blank u address,

type

Is preferable, of course. A

stamp

space has been pt·ovided before

the

wonls "News coul<l be used, or in the

smaller

places

the

local

Bm·eau No." In this space

the

Director will

address coul<l

.be

written in by hand.

Cuts

have

have filled in the name

the

.c::Iass

and workers'

been

mailed

to the larger clar;ses so that they

numbet·s

before

giving

the pads

the canvas-

can print their o'w n

.receipt

cards.

·A

suggestion

sers. He

will

give each canvasser

number; for was made that the classes

in smaller

towns,

instance, Brother .Tohr1 Smith

will

give11

the who do not haYe

hall in which to meet

numbet· S-1; Mrs. Mary Brown will be given an office for 'l'HE GOLDEN AGE ot· a store room,

the number B-2: Brother Harvey .Totws will be could rent

mnll

box at the local post office

and

given the number

.T-3;

and so

ou.

1'his number give this post office

box

address upon the receipt

is to

appear

on the

canvasset·'s subscription

curd. This mnttet·, however

i;.:

left entirely to

blanks. This wi!l appeu1·

the

subscription the

dh;cretlon of each clnss.

blank. thus: "Clarksville Ohio News Bureau S-1."

the

bacl'

each

snmple

General

In this way, as the ft·iends send in

their

sub-

'fH~;

GOLDEN AGE distribU·

scriptions

ut the end of each day's work, this

Itern.3

ted

you

can use

rubber

office

will

able

to a><semble them

that they

stamp giving the address

the local

News·

can be

chat·ged

to the proper

cluss

account, and

on the invoke to the clnss we

will

list

them

as Bureau. This

stamp

we suggest he placed in

the

lowet·

right

hand corner

the back

covet·,

fo!lows:

Subscriptions received

from the Clarksville

tuking up

ubout

the

same spnce

as the

words

the

front cover

"Published

every other week

News

Bureau:

1265 Br01ulway, New Yot·k,

S. A. Teu

S-1 .....................

:..................30

C€nts

a Copy-$1.50

year."

For the form of

B-2........................................15

this rubber

stamp

suggest

the following:

J-3........................................45

Clarksville Qhio

News Bureau

This will enable the Director to

check om·

in-

1235 1\'lain Street

voices with his own records, and will also facil-

Clarksville,

Itate the passing

the subscription through the

Under no circumstances will this

office sanc-

departments in this office.

tion the insertion of local advertisements, leaf-

lets, or other printed matter, in the

sampl~

is not necessary to have

Receipt

copies of THE GoLDEN AGE. In

the

past the

cause

each subscriber sign the sub-

Cards

scription blank. This Is left we

love

has

suffered

because of the indiscretion

entirely to the discretion of the

canvasser.

of some in this direction. We mge all that there

he uses as one of his tactics the placing of the be no deviation from our policy in this regat·d.

subscription blanks in the hand

the party

au emergency arises that

seems

to call

for a

while he is talking, anfl then handing a pencil to violation

our wishs in this, please take the

him, indl<-ating where to

sign,

this line may

1x'

matter up with us before taking any action.

A number of the friends

are addressing

THE

used. However, when

necessary

to bring the

GOLDEN AGE as follows: "The

Golden

Age

Pub-

canvass to

close as

·early

as possible, this

signature may be omitted. Each subscriber is to lishing Co." "The Golden Age Publishing

Co.,

be given a card receipt for the subscription

Inc.,"

etc. There is only one correct name, name-

taken. The canvasser will fill in· the name· and ly,

THE

GoLDEN AGE (with no Company

Cot'-

address as soon as the subscription has been poration after it.)

Regarding a letter of authorization in can-

received. On these cards should appear the ad-

vassing for THE GoLDEN AGE, we leave this en-

dress of the Local News Bureau. Colporteurs

canvassing with classes will use the class receipt tirely

the decision of the Director.

his ex-

cnrd

they are canvassing alone this office will

perience

in the canvass

Indicates

that a

letter

be the only

address

appearing on the card. Some of

authorization or

introduction would

assist,

special

cards are designed for the use of colpor- he

can

then arrange

for

such. A letter

from

teurs. After the. words Local Office each class business man of local prominence would serve

fill In the address of the local branch,

leav-

the pin·pose better

thnn n

lettet·

from this office.

ill

As a· suggested form we

!<ubmit

the following:

ln~

a margin of a

quarter

of an inch at the

"1\'lr.

- - - - - - , t h e

bearer of this letter,

bottom of the card

;

ill

fact, this margin should

<(}olden- Age Sales

Depa-rt11t£Jlt

B· U L LET IN

.writing·

the reports of the newspapers. Also.

number of the friends in the classes have tnleut

along the line of writing articles.

All

:>ticli

shoutd

encouraged

to do so. Again;

su('11

friends as

are subscribers

to othei·

ma~nziues

should arrange to

send

clippings of interest to

this office.

the workers

come

contact

with

news that

they believe escaped the attention

~~~

the Director, they

should

write the matter up

and

hat~d ~o

him, he in turn

will

send

to •

this

office,

not alremly reported. We believe

each Director

will see the

necessity of promptly

forw~u·ding

such

letters,

that the news of T.aJ:

Gor:.DEN AGE may be kept as up-to-date as

po~J

sible.

su.bscription to

'l'HB

GoLDEN AGE will make

an ideal

Christmas

gift. We

are

designing n

special letteJ· that will be sent to the person for

whom the

subscription

Is placed. This letter wiD·

also mention who

sent

the

subscription

and bear

a f'Uitable

Christmas greeting.

They will be mail-

ed.

from

~his

office

so as

to reach the subscribel'

a duy or

before

Christmas.

\Ve

will

send

samples

these letters to the Directors as

soon

as we eau

:~rrange

ha..-e them printed. These

are intended for use

only

when the

subscriptioll

is a

Christmas

present.

known to

.me

to be of

good·

character

and

an: authorized-representative of THE GoLDEN

.AGE

am havltlg Mr.

add his sig·

nature to this letter, and he

will

be glad to sub·

.mit

his signature to you for identification."

Also. when our instructions mentioned that

·eommisslon

·of

331~3

per

cent

would be

gmnted

to Class Secretaries, we did not mean to

convey

the

thought that we deal in one third

of a

cent,

·or

one half of

cent. Commission to

the classes

br 50c on

each subscription.

Regarding whethet< ot· not

a commission of

50 per cent

331-3

per

cent should

granted·

is n matter entil·ely at the discretion of this

·offiee.

All

elass

workers are to be

grunted a

commission

1-3

per

eent.

Any one working

with the elass

and

devoting his entire

time

·to

the

work

should

write this office

and

we wilt"

determine whether m· not he

comes

under the

vrovislon

that

would

entitle

him to the larger

commission

as a regular colporteur.

the

desire of thi><

office

that all wlio are

1levoting

their

(~ntire

time to the

serviee

uccor<lecl

regular

eolpo1:teur nttes. For the

e<HL-

venience

;;uch regnlm· colporteurs accounts

1\re being

openerl

in individual names

nn1l

ln-

.fltead

of sending

their remittanl'es tht·ough the

Director, they

will

remit directly to thi8 ntlke.·

'.rhe.v

will

al!!<•

repor·t

separate!;~-·

to this o!"!i•·e,

but

will

hand

a copy of

the report to the Di-

recter of the class ia whose territory their work

may. be, in

order.

that he may

.be

advise<l of the

J)rogt·ess

the wot·k in that partlcnhu- lut•alir.y.

\Vor·k ers 8honld be instructed

canv:tf;s i'or

.subscriptions

beginning with the first issue after

the date of their canvnss, and not enter them

for back

num~ bers.

We are permitte<l to

pri11t

only a

limited number of each

editir.n

1111tl

this

total

will

~ntlrely

disposed of In distributing

.sample

copies.

Of course if back

iFsue:-~

are in-

sisted

upon

subscription

blan!>s shoulrl

so :;-tatP..

All correspondence should be addressed to

pet·~onally

Mail

Efforts of

.this

kind with u

Circularization

view

~cnrlng

subscrip-

tions for THE GOLDEN AGE

W\l

belieYe should not be encouraged at present. We

will resort to this method only when it Is axr

parent that certain territory cannot

reached

by house-to-house canvassing. Personal solicita-

tion is much more effective. Should this mailing

plan be adopted, regular assignments

terri-

tory

will

sent

from. this office, so

.that

the

friends will not be overrunning the territory

be-

ing circularized by friends of another class .

A letter

this point received from a brother

experienced

along

this line states:

have long

been aware that the personal canvass Is the

most effective, as well as productive.

am now

convinced that

.the

mall circularization plan le

practically unproductiYe, altho

think what we

have done In this line would make It easier for

those· who

follo:w in the personal work."

A national advertising

cam-

paign would be too expensive

and Impossible for the Society

to Uii.dertake. There is no objection, however, to

the friends advertising locally if they deem It

necessary. They can use

such mediums as are

·.

generally available: namely, newspapers, street

car cardS,

etc.

The Golden Age, 124 Columbia Heights, Brook-

.r.yn,

New York,

and

not

to indi'l;iduals.

Letters

regarding the

campaign,

such as reports and

letters of information from Directors should

addressed to the

Bales Department..............._.

The object of the News Bureau needs· perhaps

a little explanation There are Important occur-

ences in different localities from day to day that

when reported in the newspaiJers

~re

often so

twisted that the real truth is

suppressed.

The

local Director will assist us by

·sending

THE

GoLDEN AGE a report of actual conditions. This

service will give a touch to the f.'vntents of the

magazine that could not be hall by merely 1·e-

Advertising

the Magazine

BULL!) TIN

A number of the D1rectot·s are carrying on

very Intensified campaigns, having made ar-

rangements so that they

.will

know exactly what

houses in each city have been canvassed,

-and

also determine the people's attitude toward the

I. B.S. A. and its publications.

We have had printed, for your

convenience,

some small Golden Age letterheads, which Direc-

tors can use for local correspondence. They are

x 8! inches and will be supplied at 20 cents

per hundred sheets.

When sending orders do not mix TH•: GoLDEN

AGE with the Watch Tower Bible

Tract

Society publications. All subsct·iptions for TH•;

GoLDEN AGE.

should

be sent to THE GoLDEN AoE;

124

Columbia Heights,

~rooklyn,

N. Y. All

orders for Watch Tower publications

should

~;ent

to the Watch Tower Bible

Tract Society,

124 Columbia Heights, Brooklyn, N. Y.

All shipments of sample copies of _THE GoLDEN

AGE will be forwarded by ex"Press

p·

cpai

This

office, in turn, will then blll each class the

amount of express charges. As publishers we

are able to procure second-class rate, which is

one-half of the first-class rate, but only If sent

prepaid. Shipments under this classification can-

not be forwarded collect. A large saving will be

effected in this way.

Regular colporteurs wm also order their

samples separately and receive shipments direct-

ly from this office, transportation charges to be

borne by us on such shipments to

colporte-urs;

Golllett Age Sates

Depa1·tmm~t

Colporteurs working in territory assigned to

classes

will

send the duplicate (8) subscription

blank to Assistant Director and

not

to this office.

The DeLuxe Scenario will be out of stock for

·period

of ten weeks.

'.rhe work is progressing as

fast as can \vell be expected

under the present difficulties.

Sample copies of the fourth issue will be for-

warded to the classes

auu

the campaign can then·

be fully instituted us outlined. All Directots

should keep themselves informed as to conditions

in the various territories coming under their

jurisdiction. We cannot emphasize too thorough-

ly the neeessity of

placin

proper workers in the

territory

which

they are naturally qualitled to

capvass.

is requested of Directors that they

compare their reports very closely and tt·y to.

remedy conditions that seem to be the cause of

the people failing to subscribe.

will take more

acute attention than has been required in any

previous campaign, and Directors should feel

the responsibility of the position they have

undertaken to fill. The work must be done,

it falls to them to place the workt>l'S as they

see

fit to aceomplish the best and greatest results.

This office

·Will

write you from time to time of

improvements that we think should be put into-

effect. No doubt you too are coufirmed in the

opinion that the work now being undertaken is

exactly the work Brother Russell spoke of when

he suld that a great and important work he

expected would be given

the remaining

membel'lil.

no doubt took as much, if not a

greater degree of courage on the part of. Gideon

Those working together will

Regular

mail a separate report. For to direct the work that was laid before him as

Colporteurs

Instance, a man and wife it did on the part of the 300 who had the

canvassing together will-. mail separate reports, privilege of forming the noble company that

and also two brothers working together will marched around the walls. Naturally, in the

mail separate reports. We have mentioned above face of a large undertaking the fiesh would like

that Colporteurs who are canvassing in con· to dodge responsibility, but we believe that each

nection with the class will use the class

re-

Director will interpret his selection as confi-

ceipt cards ; thus the people canvassed know dence of the class in his performing the work

where to go for further reading matter. However that is before tliem, and this, of course, would

on the subscription blank the Colporteur will require a meek and humble spirit, that the

please

.·

insert his or her name in the space

results might be exactly as the class desires, for

provided for the name of the News Bureau and

is altogether dependent upon proper direction.

Be assured of our continued interest and our

Colporteur number after the word No.--. In·

desire to assist in whatever way we can, and

quiries have been received regarding canvassing

for other publications in conjunction with THE feel free to write us, not only of the blessings

you are having in the service, but also of the

GoLDEN AGE.

Of course, the COlporteurs should use envelopes obstacles you encounter.

By His grace, we are

supplied by this office to identify their letters in

Your brethren and fellow servants in the Lord,

the mail. Address all communications "Watch

Tower Bible

Tract Society,

124

Columbia

;_r.r,_,.

Heights, Brooklyn, N.Y. (Sales Dept.)."

Wakeful

Watching

olden

Age

----

-·-----

------ -

- - - -

THE GOLDEN AGE

SALES DEPARTMENT

(Workers)

DECEMBER 15, 1919

B. S.

D--, M

D.,

Va.

•

The

work that

is to be

accomplished

through THtJ

GOLDEN AGE, we believe,

making

vet·~·

good progress. There is

other

magazine

that

has

a record such as

THE

GoLm:N

AGE,

far

subscriptions

and circulation are

coneemed.

'£he

subscription

list is now

over

the

50~000

mark,

with approximately

1,200

new

subseriptions

being

received

each

day.

believe

that

subscription

THE GoLDEN

Am:

is more effective

in the

~issemination

th~

message of truth

many

in~tan

ces

than the

placing

set

book:-;.

the

latter

in the

major-

ity

of cases being placed

shelf,

seldom,

ever, to

looked

into,

while THE GoLDEN

AGE,

coming regularly

every

two

weeks,

is certain

to be rend

more.

The

stqtements.

tile Cedar

Point convention

as to the la rge

subscription

list

expected

seems

to· have left the impression

that

all

that would

be necessary

would be to upprouch the

people

and

finrl them

w:liting

to hand

out

their money.

We still

anticipa te

that our

hopes

as to

the list

will

fulfilled; but

ns yet the people

geneml

know very little

it.

worldly

organization

-usually introduces

new

publication

through

·most

extensive advertising, and

to place

properly before

the people

may

expend several

hundred thousand dollars in i1ewspaper

and

magazine

advertising. Since

the Lord has not

provided the money to be used

in this

manner,

.nssume

that

·whatever.

advertising

under-

'taken

he wishes to

.the

.sacrifices

of his

:~saints<:

namely,

their

going from

door to door

announcing

the

message and introducing THE

l;or.DEM., !:GE to lllle people

.by.

word

mouth,

.'ahd

tim~ ~t""ill

mentioned to their nelgh-

~li.otfand f~fl\"ed;tb~ut

in tlie communit_y, grad'u·

,;,al_tY~~ng

~ j~f,!d

for

,THE

(}OLDEN

AGE.

;.c.~

T!;J.'ia· titst·.

~W~~uclng

tn.e

maga,Zlne

·,

someume.sf~t:~fK'tr.vi~JWd

not lis

lnviti~g

~o~e':

t~~1r:~~-~

~~lng

·from

bouse

to.

boo.se

::an!l

rEj~ilig<'

--lij!~Ptjpns.

However,

' '

results

a~e

Mint

•

obta:~

'':'iit\d

numerous

:;tn~t~:titNti'i)eople;

;not·

')Jethg

~·.able

l{)cate

the.

.CilJiva$~fw:u-o

left:

tl~

f$ample

li.ai~;wrltten

thl&

Survey

Activities

oltice, sending

their subscriptions.

The fol-

lo"'ing

~u·e

excerpts

from

some of the

letters

"Gentlemen:

have been

favored

with a copy of

your

new

splendid

publi~A tion-the

first

COpy-

and

so that l m

not miss any

the great

message~~

they carry, see

tlmt my

subscription

begins with the

second

issue."

C. C. F -- ,

D. C.,

Enclosed find

check

for

$1.50 for

THB GOLDEN

Ao•~

one year.

happened to

see a copy

this week ana

believe, and have

for years, what you say."

"Am

much interested in your_publlcation

which

have happened to run across. Ebclosed find 75c tor

a Bix

months

subscription.

enjoyed

the article oa

"\Vorld

Has

Flnded"

and would lil<e to have the

eubllcrlptlon start with

Nov.

12 Issue If

you can."

.A.

S.,

Jld.

"Enclosed please find

$1.50 money order for

whic·h

please send

GOLDEN

AGE for

one

yea r,

beginnin~:

with

No.

2 iss ue.

have No. 1

and·

want to try

and

get all

of them

possible.

am greatly

Interested

In your magazine and the truth you are trying

spread."

P.,

Pa.

received the

first

copy of THE GoLDEN

yesterday

and was so

much pleased with it

that

once

determined to be

a subscriber. So

you

will

please find

enclosed

one dollar

and

fifty

cent~

for

one year's

subscription."

F'. L.

D.,

"Please· find

enclosed

$1.50 subscription pri

your magazine,

GOLDEN

AGE. Send

same

to my

address. Saw ad in Wheatland

World."

L. C.,

Wyo.

"Please

find enclosed Post Office Order for one

dollar and fifty cents for which

send

me THE

GOLDEN

AGE.

received a sample copy and like it very

much.

E. E.

J.,

Va.

"Enclosed find mone;r order

f~r

one dollar and

fifty cents,

cover cost

.subscription

for THB

~~~~

~L~~~

·all.

!iurprlsing

to this office to note the

numerous complaints of the public reganllng

many so called "leading" magazines at pi·esimt

being pub,lished- -Large

weekly

magazines

thnt

attempt to

discus::~

current events are not

.·

well

received

as one might conclude .ft:om

the

size of their

subscription

Ust. Furthel'Jliors, many

of .these· "leading" magazines !lave

·!!-<compara-

tively snlall circulation

.D.o.~~t~£nriding

they

have been in the field

~i.~Jw~nty

and thirty

years.

··

:,_·)~. :~:

,; .

. ··

Our subscrlptloi:flls.(Siiould eventua}ly r;noimt

up into milliQnS;':'awd

·we

believe

tlili.f

the

dis-

trtbutJ,on o( the

.samples,

outlined

in the

•

'•

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