Before.And.After.Magazine.0611.Design.A.Clock.pdf

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Before&After
®
BAmagazine.com
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$10
clock
Pop off the hands, pop
in your design, and
snap it together.
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Design a $10 clock
0611
Design a
Before&After
®
BAmagazine.com
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Design a $10 clock
With a desktop printer, it’s easy to transform a nice
ordinary
clock into
a
very
nice
one-of-a-kind
clock
Those battery-powered $10 clocks are light, accurate and easy to read. They’re
equally easy to take apart and redesign; just pop off the plastic faceplate and
hands, pop in your design, and snap it back together.
This ease means you can make clocks for your office, for friends, for
marketing messages and even to help you track time zones. Surprise your
clients by including a design-coordinated clock in your next presentation;
it’s inexpensive and original. Make a clock for every occasion! Ideas:
30°
6°
Start by dividing a circle
To fit a letter-size sheet, you’ll need a clock
face 8 inches or less (be sure to measure
before you buy). A tabloid sheet can print a
10.5-inch clock. Clock numbers are 30 degress
apart, seconds are 6 degrees apart. Just draw
a circle, bisect it with a line, and rotate the
line. You’ll place your numbers by eye.
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Signature clock
• An artistic signature makes a beautiful clock
• Make your signature
big!
Crop if necessary
• Use numbers sparingly
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ITALIANO
go
a
o
sp
g
a
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ITALIANO
70%
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Be bold! Be BIG!
Make your signature a graphical
element. Extend your name “outside
the lines” for artistic impact.
Color contrasts create depth
Make the most of color contrasts—in
this case black, white and two tints of
green. Put BIG elements in low con-
trast, small elements in high contrast.
Note how easily small black and white
numerals show up against mid-value
green, while the big signature is soft.
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Monogram clock
• Everyone has initials! Make them beautiful
• Simple dots mark the hours
• Full name in matching typeface
S
Sally Quayle Rollins
Realtor of the Year
2005
q
R
S
q
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q
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Hard edge
Soft edge
Soften the contrasts
(Above, left) High-contrast black & white amplifies the huge initials but is some-
what stark. To soften the look, use low-contrast colors—colors with a soft edge
when placed next to each other. Silver (gray) and gold convey richness.
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Personal clock
• Brighten any room!
• Use a playful typeface!
• Use clear, easy-to-read numbers
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usie’s
S
clock
DAD
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Susie’s
clock
Susie’s
clock
Tighten and shift
(Above) Reinforce the playful char-
acter of the letters and colors by
tightening the spacing and shifting
the letters up and down.
Thick-thin stroke
s
Swashy ends
Plain ends
Whimsical curves
Single-width stroke
Regular curves
4
Use contrasting typefaces
A plain, bold typeface makes a good con-
trast to a light, decorative face, because
everything about it is different.
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0611

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