BA0705DesignIdeas22.pdf

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Before&After
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BAmagazine.com
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DesignIdeas
22
Models
Susan Snow
322 Marin Street, San Fajita, CA 95477
924-553-5066
susan@rivamodels.com
rivamodels.com
Simple
Card
Get
Tight
Dramatic
Gallery
Image
Hierarchy
Continued
Design Ideas
0705
Before&After
®
Design Ideas
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Business card
Design a card the easy way, take 2
|
Page 1 of 2
In
Design a card the easy way
(article
0682),
we show how to design a card easily
with one image and one block of text, and the result is beautifully understated. But
some things need . . .
more
— so here’s how to make the card more expressive!
Jayne’s Photography
1
Jayne’s Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
2
Jayne’s Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
RIVA
MODELS
Models
Basic card
(1) Set the type aligned
left in a single block, one typeface
and size, business name in bold, con-
tact information in light, one space
between. Tint the contact info gray, and
place everything in the upper-left corner.
(2) Add a full-page photo. As an option, sampling a
color for the name ties words and image together.
The result is attractive, understated, and very easy
to make. For a little less understatement, try this:
Susan Snow
322 Marin Street, San Fajita, CA 95477
924-553-5066
susan@rivamodels.com
rivamodels.com
Susan Snow
322 Marin Street, San Fajita, CA 95477
924-553-5066
susan@rivamodels.com
rivamodels.com
RIVA
MODELS
Susan Snow
322 Marin Street, San Fajita, CA 95477
924-553-5066
susan@rivamodels.com
rivamodels.com
Make your name BIG!
(above) Set your name in a
more-expressive typeface, make it big, and put it in the
top left corner. Place your text block in the bottom corner.
That's it! What's great is that the simplicity of the text
block and photo allow you to use practically any headline
face, like those on the right. Try it!
   
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Business card
Design a card the easy way, take 2
|
Long name? Just span the entire card . . .
Page 2 of 2
Matt Salisbury
347 South 850 East
Orem, Utah 84097
801-224-2543
matt@rasmussensports.com
rasmussensports.com
StevenRasmussen
O U T D O O R
S P O R T S
McMillan
McMillan Architects
Peridot Business Park
1691 Thorton Street
Rockwell, CA 91774
mcmillanarc.com
John R. McMillan
Senior Partner
924-993-1771
john@mcmillanarc.com
Make new corners
(Left) The corner doesn’t have
to be in the corner. Here, the
text block is split and aligned
with the cap M, creating a
new left edge; the right-angle
setting that results comple-
ments the angular buildings.
(below) Translucent name
(white, 50% opacity) touches
three edges. Text block aligned
with the last name creates a
phantom corner, retaining the
look. Mid-value background
allows both white and black
type to show.
Sign it!
(above) Keep the text block in the upper-left
corner, then sign your name across the card near the
bottom. Here, scrawly typeface
Johann Sparkling
creates
an artistic, signature-like title that can double as a logo-
type. Note that ouTdoor SPorTS has been widely spaced
to convey the sense of a title.
Photography
Russ Erickson
8360 Steeplechase Drive
Windsor, CO 80550
970-371-5600 cell
970-686-7085 home
rerickson7@gmail.com
www.russericksonphotography.com
Photography
Russ Erickson
8360 Steeplechase Drive
Windsor, CO 80550
970-371-5600 cell
970-686-7085 home
rerickson7@gmail.com
www.russericksonphotography.com
Phantom corner
   
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Web page
Create a handsome gallery in three parts
|
Page 1 of 2
Does your site showcase a group of people or products? Make a simple,
dramatic
page by focusing attention in the center of a black field.
www.shannonssupercarshowdown.com.au/drivers
Headline
Nav
Main
subject
More
info
Shannon’s
Meet the driv-
ers
page is divided into four
sections: Headline on top,
featured driver in the middle,
navigation column of faces
and names on the left, and
supporting information on
the right. big-medium-small
hierarchy makes a hand-
some, easy-to-navigate pre-
sentation, arresting in black.
Biography
Casual,
close-up image and
short biography,
aligned left, flesh out
the presentation. Para-
graph in gray recedes;
white (above), would
be distractingly bright.
Navigation
We recognize faces so readily that they
work easily even at tiny sizes. Key here is that they’re
lit and sized the same. White flag signals
active.
Main subject
arms crossed,
showdown
countenance, the
driver commands the page from its center, the natural focal point.
black suit blends into black; his dramatically lit face stands out.
   
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Web page
Create a handsome gallery in three parts
|
For products . . .
Page 2 of 2
(right)
Same four sections
are less obvious because the
headline is also on black; lamp
cord bleeds to the top edge.
Light
Fixtures
Ceiling Lights
Chandelier
Flush Mount
Pendants & Suspension
Lamps
Wall Lighting
Fascarini
|
$249
Flasp net ask exating end mist ask of it
snooling. Spaff forl isn’t cubularas but
quastic, leam restart that can’t prebast.
It’s tope, this to ask fluant chasible. Silk,
shast, is lape and behast the thin chack.
It has can larch to say fan. Elesara and
order is fay of alm mist is ask card whint
not oogum or bont. Pretty simple, glead
and tarm. Texture ask and flasp net
exating end mist of it snooling. Spaff
forl ask isn’t cubular but quastic, leam
is restart that it can’t prebast. Elesara
and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and
tarm the thin chack.
View In-Store Availability
Delivery Estimate
MORE . . .
Photograph against black
(above, left) Photograph your
products against the color of
your background —
especially
objects with some transparency.
(above, right) even Photoshop
can’t fix a bulb that’s first pho-
tographed against white, then
applied to black.
Outdoor Lighting
Recessed Lighting
Track Lighting
Vanity Lighting
Ceiling Fans
Lighting Accessories
Fascarini
|
$249
Ceiling Lights
Wall Lighting
Keep the navigation low-key
Product in the center
is the star of this show; everything else should recede.
Flush Mount
(Left)
Pendants & Suspension
Nav text is set in one type size, weight, and
line spacing, links in white, sub-links indented in gray.
Lamps
active page gets a small arrow.
Chandelier
Flasp net ask exating end mist ask of it
snooling. Spaff forl isn’t cubularas but
quastic, leam restart that can’t prebast.
It’s tope, this to ask fluant chasible. Silk,
shast, is lape and behast the thin chack.
It has can larch to say fan. Elesara and
order is fay of alm mist is ask card whint
not oogum or bont. Pretty simple, glead
and tarm. Texture ask and flasp net
descriptive text, without a photo
mist of
time,
Spaff
exating end
this
it snooling.
forl ask isn’t cubular but quastic,
can run as long as necessary; as before, gray
leam
is restart that it can’t prebast. Elesara
and order is fay of alm. card whint
color recedes. Note its subtle-but-classy
A
hier-
not
oogum or bont. Pretty simple, glead and
archy: one typeface for all, product name larg-
tarm the thin chack
er and white, delivery information in blue.
View In-Store Availability
Delivery Estimate
Outdoor Lighting
Recessed Lighting
   
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0705

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