BAExtra20100902.pdf

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Before&After
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Extra
09.02.10
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BAmagazine.com
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Double your artwork for free
Here’s an artistic way to double your art dollar and make a beautiful design, too.
Use the same image twice — once ghosted in the background, once full-strength in the
foreground. The subtle repetition adds depth, texture and a deeper sense of story.
Full-color ghost
Just fade.
Like some tribal spirit,
the silent
background ghost stands watch over
the ad — and enriches the design with
depth and texture! You can make a
great story by using your image twice.
Place the photo, reduce its opacity to
about 15%, then place it again — small
this time — at full strength. Keep the
ghost higher on the page to reinforce
the perception that it’s in the back.
Tip: A high-resolution image is best,
but this technique is tolerant of lower
resolutions because the faint opacity
masks small defects.
Monochromatic ghost
For more creative uses of this double-picture technique,
see Before & After
article 0640,
which is part of
issue 44.
A monochromatic ghost like we’ve used (left) is flat-
ter and therefore has greater contrast with the fore-
ground image. To create this effect in Photoshop, first
set Image> Mode to RGB. Duplicate the image layer.
Go to Image > Adjustments > Black & White, accept the
defaults, and click OK. Now reduce your photo’s opac-
ity to 15% or so. To finish, go to Image > Adjustments >
Hue/Saturation. Click the “Colorize” checkbox, and
drag the Hue slider to your desired color.
Extra
09.02.10

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