tps-wk9-prm.pdf

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LESSON 9: Presells
-->
Build rapport with your visitor.
-->
Show her that you understand her exact pain.
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A presell is a page that the visitor visits before
going to the merchant sales page, or it may lead
directly through to their "buy" option.
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It's intended to influence and persuade them to
purchase the product offered.
-->
You may choose to collect the visitor's details
before you send them on.
-->
Pre-qualify her to be sure she's the right customer type for you.
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Answer any objections she may have in her mind.
-->
Appear unbiased, objective and non-salesy.
-->
Tell her exactly what to do to get her solution.
-->
Use EMOTIONAL storytelling to move her.
--> Open loops
-- "elements" of a story that don't tie up
then and there.
--> Framing
-- controlling the "frame" — your ability to
control how your audience "perceives" what you say to
them in your story, by using comparison and context.
What Is a Presell?
The Purpose of A Presell
How To Write A KILLER
Presell
How To Write A Multi-Page
Presell
LESSON 10
this week's task
Write either a single-page
or a multi-page presell for
the offer you've chosen to
go with for your TLB.
Use one of the methods to
the right to help you
structure your emotional/
compelling story.
The John Carlton 7-Step
Method
1. A Big promise (Hook)
2. A Story
3. The Solution You
Discovered
4. Why It's Important
5. Your Offer
6. The Call To Action
7. Risk Reversal
The Hollywood
Storytelling Method
1. The Challenge
The Eben Pagan
Conversion Story
Formula Method
1. Starting Situation
2. The Struggle
2. Tried & Failed
3. The Resolution
3. Breakthrough
4. Consistent Results
5. Created a Method
6. Others Did It Too
7. You Can Learn
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