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Praise for
The New Japan: Debunking
Seven Cultural Stereotypes
The New Japan
is definitely recommended as an in-
sightful textbook for cultural studies for Japanese col-
lege students who now search for their own cultural
identity in a drastically transforming world…. [T]he
author’s unique discussion for creating an individual-
istic collectivism for Japan’s future is tremendously edu-
cational for international students as well.
—Akio Inoue
Professor and Director of Oyasato Institute for
the Study of Religion, Tenri University
David Matsumoto speaks in a unique voice in his criti-
cal analysis,
The New Japan.
It is the voice of the Japa-
nese diaspora. Matsumoto is a Japanese American who
is not only a first-rate social scientist but also a major
actor in the world of international judo competition. He
has spent a lifetime traveling back and forth between
the U.S. and Japan, living, working and playing. He is
able to integrate three sets of data: the findings of a
host of well-executed social psychological studies, in-
cluding his own; the findings of national surveys con-
ducted by the Japanese government and media; and
his own participant observations of the land of his an-
cestors. The result of this integration is the articulation
of a major challenge facing Japan in the twenty-first
century, the harmonic creation of what Matsumoto calls
“individualistic collectivism.” This is a ground-break-
ing analysis which takes us beyond the conventional
dualisms of the intercultural field.
—Jacqueline Wasilewski
International Christian University, Tokyo
At a time when we Japanese have to reexamine our
strengths and weaknesses during the current transi-
tional period,
The New Japan
is a timely contribution.
The author (himself a Judo player and having Japa-
nese roots) has [written] a resource book for reflective
but forward-thinking Japanese and for those who have
Japanese partners in their business…lives. With this
book in hand, we [will] no longer suffer from
stereotypic…conceptualizations of Japanese culture. I
recommend this book for my friends all over the world.
—Toshihiro Kanai, Ph.D.
Professor of Organizational Behavior
Graduate School of Business Administration,
Kobe University
THE
NEW
A
P
A
N
J
David Matsumoto may be reached at dm@sfsu.edu for
further information about his research and the contents
of this book.

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