2015-Audi-A3-brochure.pdf

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Iconic

Athletic

Audi A3 Sedan | A3 Cabriolet

Synergetic

If it was this easy,

it wouldn’t be

an Audi.

Obsession

→

IMAGINE DE VOTING YOUR LIFE TO BUILDING YOUR MODEL.

When you were a kid, you prob-

ably felt quite proud when you

completed a model kit. We under-

stand. At Audi, it takes countless

hours for a single Audi to go from

idea to design to roadworthy, and

that’s time we are very proud to

devote. Our obsession for detail,

commitment to premium fit and finish and passion for un-

paralleled engineering go into every model. It’s the kind

of discipline that the word “painstaking” was invented to

describe. Not to say it’s a chore—no, assembling an Audi

is a labor of love, and it shows every time you sit in one,

engage the ignition and nudge the accelerator. Creating

an Audi isn’t easy, but the results help define what Audi

means to the people who drive one.

→

Quality

INNOVATI VE DESIGN _

By using fully pressed aluminum

doors in the Audi A6, the door

structures were reduced by an

astonishing 44 lb compared to

the previous model.

The door of perception.

ACOUSTIC ENHANCEMENTS _

OUR REPUTATION HINGES ON THE QUALIT Y OF THINGS YOU DON’T SEE.

→

It’s said that, when one door closes,

another one opens. It sounds as if

whoever said it spent some time at

an Audi research and development

facility. After all, while you’ll open

and close the door on your Audi

thousands of times without think-

ing about it, we’ve obsessed about

it for you, in detail. Not just about

the reliability of it opening and

closing, but on the proper weight that will make it more pleasing to close.

How the locks should click when they are engaged. The optimal acoustic

placement for the speaker port. There are the hinges too, of course. And

the door itself, which we designed to take the brunt of side-impact colli-

sions, and several dozen other safety considerations (to say nothing of the

countless other components, processors, sensors, window features and

the inner workings most people will never see). Our doors are more than

a symbol of welcoming you into your vehicle, they are products of Audi

engineering, and the very perception of Audi hinges on them as much as

our hinges help support the door.

We use soft mounts on our window

regulator and a sound-absorbing

backing within the door cavity itself

to make the cabin even quieter.

SPE AKER PL ACEMENT_

Optimal speaker placement

helps deliver the most extraor-

dinary sound you can find in the

automotive space.

SURFACES

WE T

DRY

SLIPPERY

UNE VEN _

When we think of

a good idea, it sticks.

Torque vectoring_

By independently braking the inside corner-

ing wheels, torque is then transferred to

the outside cornering wheels. This intelli-

gent application of power, known as torque

vectoring, is available on select quattro®

models and helps promote neutral handling

by calculating the driver’s steering input

and desired level of acceleration.

Sport differential_

To help ensure high cornering agility, the

available sport differential uses torque

vectoring, and then adds to that by me-

chanically applying additional torque to the

outside rear cornering wheel. Through an

electrohydraulic multiplate clutch pack and

gear-set, the outside rear cornering wheel

speed is increased by as much as 10%.

quattro®

→

Torque is distributed to

all four wheels in vary-

ing amounts_

CORNERS

TR AC TION

CURVES

MOUNTA INS

OBSTACLES

HANDLING

UNE XPEC TED_

quattro® HAS MAINTAINED ITS GRIP ON OUR THINKING AND THE ROADS WE TR AVEL.

ACCELER ATION

TOW ING

SNOW

CRUISING

GR AVEL _

For more than 30 years, Audi has been

focused on quattro® all-wheel drive.

During that time, it has evolved into

an overarching idea of performance, a

technological system of ratios, power

delivery and driving dynamics work-

ing seamlessly together, orchestrated

through the drivetrain, providing power

where and when it is needed most. In

many ways, this has been a three-decade drive, from the Alps to the autobahn—

and points beyond. You’ve seen quattro® capabilities in the way we dominated

the World Rally Championship for years, in the grip you have in inclement weath-

er, and in the variable power distribution you enjoy in good conditions. For more

than 30 years, and with over five million quattro® systems on the road, we have

continued to refine the technology, developing an available rear sport differen-

tial to help maximize performance and available torque vectoring to assist with

cornering traction while helping to improve handling. We’ve boldly stuck to what

worked while the world was trying to catch up, and we built on it.

Impressive stability, more assured

road-holding, enhanced agility and

improved steering precision_

quattro® directs the amount

of torque required to suit the

job at hand_

1 When driving during cold, rainy, snowy or icy weather conditions, ensure that your vehicle is equipped with appropriate all-season or winter tires. Even with appropriate tires, you must always

drive in a manner appropriate for the weather, visibility and road conditions.

The obsessive

engineering

of maximum

fitness.

ENGINEERING POWER IS MORE THAN JUST ADDING MUSCLE.

FSI®

The FSI direct injection fuel system directly

injects fuel into the combustion chambers at

precisely managed times and depths. What

that means for drivers is that a fully homog-

enized intake charge helps increase power

while also reducing fuel consumption and

emissions, making efficiency more powerful.

Performance

TFSI®

→

At Audi, TFSI represents a combination of two

of the brand’s core areas of expertise—direct

injection and forced induction. By adding tur-

bocharging or supercharging to FSI direct injec-

tion, the pressurized intake charge is cooled by

directly injected fuel, thus achieving efficiency

and performance combined with higher com-

pression ratios—previously only attainable by

naturally aspirated engines.

TDI®

A turbocharged, fuel-sipping variant, our TDI®

clean diesel engines deliver uncompromising

Audi performance with bold efficiency. Yes,

it gets better mileage per gallon than compa-

rable gasoline engines, but it also produces

more low-end torque, which is best expressed

in the elasticity you have when passing in the

30- to 60-mph range.

There is an art to fitness. Yes, there

are some who go for the massive,

sculptured muscle look. But there

is something more compelling out

there for those with more refined

tastes. The kind of sculpted efficien-

cy found in Audi engines elevates

the driving experience through

smaller, finely tuned forced-

induction engines. For the drive to feel lean and precise, we’ve shaved off

unwanted pounds. Sure, large numbers might distract some, but a cham-

pion impresses with its grace, power and athletic balance—captured in

the right suspension setting, or a torque-vectored corner. Audi engineers

shape power that celebrates a true dedication to craft. It means strength

that pulses at the moment of acceleration, provides a true, quick response

as you change lanes, and turns the most routine cloverleaf into a joyful

application of performance handling. This is the art of maximum fitness,

to the point where others just feel a little flabby.

1 Always obey all speed and traffic laws.

2 See www.fueleconomy.gov for EPA estimates and emissions

data. Your mileage and emissions will vary and depend on sev-

eral factors, including your driving habits and vehicle condition.

2015-Audi-A3-brochure.pdf

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