Nonaka Ikujiro, Zhu Zhichang - Pragmatic Strategy. Eastern Wisdom, Global Success.pdf

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Pragmatic Strategy
Pragmatism is enjoying a renaissance in management studies and the
social sciences. Once written off as amoral, relativist and opposed to
the ideals of Truth, Reason and Progress, it is now regaining inlu-
ence in public policy, international relations and business strategy.
But what can pragmatism teach us about strategy? How can prag-
matic strategies help businesses to succeed? This innovative book
presents a pragmatic framework for shaping and solving strategic
problems in a practical, creative, ethical and inely balanced manner.
To achieve this, the authors draw from Confucian teaching, Ameri-
can pragmatism and Aristotelian practical wisdom, as well as busi-
ness cases across industries and nations, particularly from emerging
economies. With signiicant theoretical depth, direct practical im-
plication and profound cultural sensitivity, the book is useful for
executive managers, public administrators, strategy researchers and
advanced students in the search for pragmatic strategies in an inter-
connected, fast-moving world.
ik ujiro no n ak a is Professor Emeritus of the Graduate School of
International Corporate Strategy, Hitotsubashi University. He is also
Xerox Distinguished Faculty Scholar at the University of California,
Berkeley and First Distinguished Drucker Scholar in Residence at the
Drucker School and Institute, Claremont Graduate University. The
Wall Street Journal
has identiied him as one of the world’s most in-
luential business thinkers and his contributions to strategy have been
recognised by the Emperor of Japan and the Japanese government.
z hi ch ang zhu is Reader in Strategy and Management, teaching
strategy for the MBA programme at the University of Hull Business
School. His formal education stopped when he was 16 due to Chi-
na’s ‘Cultural Revolution’. Zhichang was a Maoist Red Guard, then
worked as a farm labourer, a shop assistant, a lorry driver, an en-
terprise manager and an IS/IT/business consultant in several coun-
tries. Without a high school certiicate or a university irst degree,
Zhichang earned a British Masters and a Ph.D. and holds visiting/
consultancy positions in China, Germany, Japan and the USA.
Pragmatic Strategy
Eastern Wisdom, Global Success
Ikuj iro Nonaka
Zhi ch a ng Zhu
cam bridge unive rsity p re s s
Cambridge, New York, Melbourne, Madrid, Cape Town,
Singapore, São Paulo, Delhi, Mexico City
Cambridge University Press
The Edinburgh Building, Cambridge CB2 8RU, UK
Published in the United States of America by Cambridge University Press,
New York
www.cambridge.org
Information on this title: www.cambridge.org/9780521173148
© Ikujiro Nonaka and Zhichang Zhu 2012
This publication is in copyright. Subject to statutory exception
and to the provisions of relevant collective licensing agreements,
no reproduction of any part may take place without the written
permission of Cambridge University Press.
First published 2012
Printed in the United Kingdom at the University Press, Cambridge
A catalogue record for this publication is available from the British Library
Library of Congress Cataloguing in Publication data
Nonaka, Ikujiro, 1935–
Pragmatic strategy : Eastern wisdom, global success / Ikujiro Nonaka,
Zhichang Zhu.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-107-00184-8 (hbk) – ISBN 978-0-521-17314-8 (pbk.)
1. Strategic planning. 2. Pragmatism. 3. Confucianism.
4. Management. 5. Comparative management. I. Zhu, Zhichang.
II. Title.
HD30.28.N66 2012
658.4’012–dc23
2012007356
ISBN 978-1-107-00184-8 Hardback
ISBN 978-0-521-17314-8 Paperback
Cambridge University Press has no responsibility for the persistence or
accuracy of URLs for external or third-party Internet websites referred to in
this publication, and does not guarantee that any content on such websites is,
or will remain, accurate or appropriate.
Contents
List of igures
List of tables
List of cited classics
Preface
PART I
W H Y P RAG M ATI S M , W H Y N O W ?
page
vi
viii
ix
xv
1
1
2
Introduction
Spirits of pragmatism
PART I I
W HAT DO P RA G M ATI C S T R AT E G IE S
3
24
L O O K LI KE ?
75
3
4
Strategies in a pragmatic world
Strategy as purposeful emergence
PART I I I
W H AT TO D O , H O W TO D O IT ?
77
127
163
5
6
7
Dealing with
wuli–shili–renli
Timely balanced way-making
Orchestrating WSR, orchestrating the irm
PART I V
TH I N K W H E N W E L E A R N
165
231
276
323
8
9
Questioning the conventional paradigm
Pragmatism East and West
Notes
References
Index
325
370
410
480
512
v

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