Determine Your Posting Schedule
Phase One: The first objective you need to build your content schedule around is what we call “Priming the Pump.” This consists of writing at least one amazing post per day until your site looks "full.”
A nice full site with lots of excellent backdated content looks credible and will hook visitors in. Once you’ve created a decent archive of content, then your authority site is “primed,” meaning you can now shift your content schedule into high gear.
Phase Two: Ultimately, your content goal is to publish between 3 and 5 posts per day. The ideal ratio here is 3 original features, 2 curations, and 1 non-text post.
In case you’re wondering, non-text posts consist of videos, graphics, infographics, Slideshare presentations… basically anything that fits into the multimedia category.
Resources :
http://www.problogger.net/archives/2010/10/22/easy-content-scheduling-for-bloggers/
http://authorityroi.com/members/course/uploads/resources/Module4sec1AuthorityROICalendarExcelSheet1.xlsx
http://www.sproutcontent.com/blog/bid/148309/7-Editorial-Calendar-Tools-to-Keep-Your-Content-Marketing-on-Track
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