NLP Website Design Secrets for Internet Marketers.pdf

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NLP Secrets for Website Design
How to Make Your Website Irresistible
Copyright 2009 – Andy LaPointe
www.nlpcash.com
Legal Notice:-
The information contained in this eBook is from my own experience, observations and
strategies. I have personally used all of the techniques and strategies in the eBook to
brand my online businesses and websites. Neither the author nor the distributor
assumes any responsibility for errors or omissions.
In no event will the author and/or marketer be liable for any direct, incidental, indirect,
consequential or other loss or damage arising out of the use of this document by any
person, regardless.
For the purpose of this book, I will use the term Internet Marketer to define website
owners, website designers, online entrepreneurs and/or anyone else who owns or
manages website properties.
Check out all of the other Books on how to use Neuro-Lingistic Programming to
maximize your online sales by Andy LaPointe:
Website Design:
NLP Secrets for Website Design – How to Make your Website
Irresistible
Website Branding:
NLP Secrets for Online Branding – How to Infuse NLP into your
Online Brand
These are available at
www.nlpcash.com
NLP Secrets for Website Design www.nlpcash.com 
Page 2 
Contents 
Legal Notice:- ......................................................................................................... 2
 
Getting Started ....................................................................................................... 6
 
What is the Goal of Your Website? ........................................................................... 8
 
What is the Purpose of Your Website? ...................................................................... 9
 
The Meat and Potatoes Section – Let’s Get Into NLP ................................................ 14
 
o
 
o
 
Interpersonal communications and persuasion ............................................ 14
 
Psychotherapy .......................................................................................... 14
 
What are Sensory Modalities? ................................................................................ 15
 
Solidify Relationships by Combining Website Design with the Science of NLP ............. 17
 
Neuro-Lingisitic Programming and Website Design .................................................. 18
 
Kinesthetic Appeal: ............................................................................................... 19
 
List of Emotions .................................................................................................... 20
 
Company name/URL – ....................................................................................... 26
 
Tag line or slogan – ........................................................................................... 28
 
Awards you won – ............................................................................................. 28
 
NLP Secrets for Website Design www.nlpcash.com 
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Security certificates – ......................................................................................... 29
 
Testimonials – ................................................................................................... 29
 
Professional achievements – ............................................................................... 29
 
Company information – ...................................................................................... 29
 
(about us, contact us, news and media section, etc.) ............................................ 29
 
How to Create the Right “Feel” for your Website ..................................................... 30
 
Visual Components ............................................................................................... 32
 
What Color is Your Website? ............................................................................... 34
 
Colors and How to Use Them.............................................................................. 35
 
Eye-Tracking and Heat Mapping .......................................................................... 37
 
Google Heat Map for Three Column Layout ....................................................... 37
 
Google Heat Map for Discussion Forum............................................................. 38
 
Google Heat Map for Blogs .............................................................................. 39
 
F-Shaped Pattern for Reading Content .............................................................. 39
 
Appropriate Font and Font Size for Website Design............................................... 41
 
Most common fonts on Windows systems to 17 January 2009 ............................... 41
 
Results for Mac Systems ..................................................................................... 43
 
NLP Secrets for Website Design www.nlpcash.com 
Page 4 
Results for Unix Family Systems .......................................................................... 44
 
Combined Results for all Operating Systems ........................................................... 45
 
Audio Components ................................................................................................ 46
 
NLP Secrets for Website Design www.nlpcash.com 
Page 5 

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